New Tourism Ambassador Scheme Launches in Denbighshire

A brand new Tourism Ambassador Scheme has recently launched in Denbighshire. This free scheme is designed to improve the visitor experience for people who work in tourism, work with visitors, live or study in the area.

A series of interactive online training modules with quizzes have been produced on various themes such as Denbighshire towns & city, walking, cycling, history, and welsh language & culture. Each module takes 30-60 minutes to complete with text to read, images and films to watch as people learn in different ways.

There are 3 levels of awards – bronze, silver and gold, depending on the amount of modules completed. Each person will receive a certificate, pin badge and window stickers on completion of the awards. There is also online resources for people to download related documents, branding and links to relevant websites.

Councillor Hugh Evans OBE, Leader of the Council said: “The scheme aims is to create a baseline knowledge level and sense of place to ensure consistent messages are being communicated about the area. The online training offers a flexible approach and enables everyone to learn at their own speed, convenience and location. We are hoping many businesses will embed the scheme into their existing staff induction programmes to increase their understanding of the local tourism offer and take pride in being part of a shared interest community. We are very excited to launch the scheme in Denbighshire as it is the first of its kind in Wales.”

A series of learning journeys will also be offered to Ambassadors, to enhance and compliment the online learning. People will have the opportunity to visit a variety of tourism highlights including the11-mile World Heritage Site, the Clwydian Range & Dee Valley AONB, and the Vale of Clwyd. Workshops to share best practice and encourage partnership working will also be organised.

A number of businesses who participated in the user testing have completed the modules and initial feedback has been very positive -

Fiona Sayle, from Corwen Holidays says, “I’m so pleased to have achieved my Denbighshire Ambassador Silver Award. Many thanks to Denbighshire Tourism for providing such an informative and interesting course. I would recommend all who are passionate about Tourism and Denbighshire to take up the challenge.”

The project has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

Ian Lebbon, Chair of Denbighshire Destination Management Partnership said: “I would encourage businesses, individuals and students to become Tourism Ambassadors to deepen their knowledge of the county and help boost our local economy. The longer-term aim is to create Ambassador high streets, communities and even towns and get our younger generation involved by establishing Young Tourism Ambassadors.”

For more information on the scheme and to complete the modules please visit http://www.denbighshireambassador.wales/

Denbighshire Tourism Forum

Do you have an interest in tourism?

A Forum set up to keep tourism businesses, students and anyone with an interest in tourism, up to date with the latest developments in the industry takes place this November.

The next Denbighshire Tourism Forum will be on Wednesday 6 November at the Oriel House, St Asaph. This free event offers a great opportunity for delegates to network, share experiences, knowledge and ideas.

To book on the Tourism Forum please visit https://denbighshiretourismforum2019.eventbrite.co.uk/

 

Keep posted on tourism news!

Would you like to hear about the latest tourism news in Denbighshire & North East Wales?

If so, it’s easy and simple to sign up –

www.denbighshire.gov.uk/business-sign-up-for-tourism

Leaflet Distribution Service

Denbighshire’s Tourism Team provides a free tourism leaflet distribution service for businesses to order leaflets and brochures. This information is produced to encourage visitors to the area, and to enhance their experience once they are here.

Products include:

• Town Trail leaflets
• The 5 Journeys brochure
• SC2 Rhyl  leaflets
• Ruthin Craft Centre brochure
• Heritage leaflet

Who can order?

• You can order from the leaflet distribution service if your business is in and around North East Wales and you come into contact with visitors.

How to order?

• You can order from the Tourism Leaflet Distribution Service online and the leaflets will be delivered to you, free of charge.

Order deadline

• Please place your order by 17/09/2019 for your leaflets to be delivered the week commencing 23/09/2019.

Order from our Tourism Leaflet Distribution Service online