County Voice

County Voice: May 2021

Destination Management Plan

With further changes to Covid 19 restrictions taking place in Wales, the Council has developed a Destination Management Plan to ensure that key sites and facilities are ready to welcome visitors and that local residents will feel safe and well-informed.

Denbighshire’s Destination Management Plan has been developed in partnership with the tourism businesses across the County and seeks to co-ordinate activity over the coming months to ensure a positive experience for visitors, residents and business.

Graham Boase, the Council's Corporate Director for Economy and Public Realm said: "According to latest figures, Tourism contributes £552m to Denbighshire’s economy, so it is critical that the county is best placed to be able to maximise tourism opportunities as opportunities open through the reduction of covid-restrictions. We want people to come to Denbighshire this summer and return again year after year, so it is important that we make the county safe and welcoming to visitors while giving residents confidence that they remain safe."

Activity across the authority will be co-ordinated within its Business Recovery Group which has representation from all relevant Council services as well as from North Wales Police and the private sector.

Emlyn Jones Head of Planning, Public Protection and Countryside Services said: “The Authority has worked closely across services throughout the covid pandemic and as part of Business Recovery it has been clear that a coordinated approach to our destination is the best way forward in the current circumstances.”

Actions within the Destination Management plan include:

  • Engagement with businesses, communities (through City and Town councils) and with residents and visitors
  • Ensuring that Denbighshire’s facilities, sites and attractions are ready for residents and visitors as the tourism industry gradually moves back to full capacity
  • Promoting messages about responsible visits and developing sustainable tourism

The Tourism Strategy Group will monitor delivery and be ready to identify any issues that need to be addressed to ensure that Denbighshire has the most successful tourism season possible.


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