Llwybrau: Wales by Trails
Back in January Visit Wales announced 2023 as the year of trails and invited visitors and the people of Wales to curate their own epic trails over the coming months.
Wales, by Trails picks up from the success of Visit Wales’ five themed years to date – adventure, legends, sea, discovery, outdoors. The themed years highlight Wales as a welcoming, varied and inclusive destination that is open all year round.
We believe the Trails theme is perfect for our part of Wales in Denbighshire. In a post-pandemic world, research shows people are seeking curated experiences that reconnect them to heritage, culture, nature and community.
Moel Famau Country Park
The Llwybrau campaign went live from 9 January on TV across the UK and in-Wales, so you should start seeing the adverts on TV soon. The year is all about finding forgotten treasures, embracing journeys of the senses and making memories along pathways around local food, attractions, activities, landscapes and coastlines.
We hope to inspire visitors throughout the year to create their own trails in our little our corner of Wales and to boost the economy by supporting local businesses. We’ve created a new inspirational booklet for 2023 which will be widely distributed to tempt visitors as well as being available digitally. We have produced new films, inspirational trail ideas from local people and plenty of blogs and social media inspiration to make the #year of trails one to remember.
